British former footballer turned pundit Micah Richards fronts the latest campaign for George at Asda, showcasing its new menswear collection.

Richards commented 'I’ve loved working with George on this collection. I'm all about keeping things simple, great-fitting clothes that look good, feel comfortable and don't cost a fortune. It's a range I'd happily wear every day, and I'm on a mission to let everyone know that George is a hidden gem for menswear'.