British model and one of The Media Eye's Rising Stars, Lux Gillespie, stars alongside Dutch model Kiki Willems in AllSaints' autumn/winter 2026 campaign, shot by British photographer Alasdair McLellan.

The campaign marks the brand's first under Creative Director Aaron Esh, who commented 'We've really tried to think of all the touch-points that make London so specific and recreate that within how we design the clothes… Reworking the branding was never about making it new. It was about taking the best parts of what it was and packaging that up in a new way'.