Gant has enlisted The Gentlemen star Theo James as its newest global ambassador and the face of its autumn/winter 2026 campaign.

The British actor commented 'What drew me to Gant is that it feels timeless. The legacy of the brand is respected while remaining completely relevant today. There's an honesty in that balance. The clothes have an ease that's unmistakable, expressed with a refinement that never goes out of style'.