Collaborations

Becky G for Ugg x Willy Chavarria


27 08 2026

American singer and actress Becky G stars alongside personalities including Eva Longoria Bastón and Danny Trejo in a new collaborative campaign between Ugg and Willy Chavarria, launching September 10.

The label's namesake founder, Chavarria, commented 'I'm from California, and I'm very familiar with the Ugg culture, and it was very popular with the surfers. So I thought it would be great to do my own take on the idea of a cosy motorcycle boot that has all the properties of an Ugg silhouette'.

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