American actress Lola Tung has been appointed Coach's latest global ambassador, and will star as the face of the brand's upcoming eyewear and watches campaign launching in September 2026.

The Summer I Turned Pretty star commented 'I’ve always admired how Coach encourages people to express every side of who they are with confidence and authenticity. I’m looking forward to collaborating with the team and bringing my own point of view to what we create together'.