Tommy Hilfiger has tapped F1 driver Zhou Guanyu as its newest global ambassador, following in the footsteps of personalities including Sergio Pérez, Jisoo and Travis Kelce.

Guanyu commented 'Fashion is part of my DNA; I've grown up understanding that clothes are not just practical - they are an entire language. Style is an opportunity to tell your story without words. For decades, Tommy Hilfiger has helped show the personality beyond the helmet, opening the door for individuality to become part of the sport. I'm proud to be part of that legacy and to represent the brand on and off the track'.