American pop icon Madonna has been unveiled as the latest global ambassador for Kiko Milano, making her debut in its latest campaign, The Kiko Show, which marks the Italian makeup brand's new retail partnership with Macy's.

A spokesperson for the brand commented 'Kiko Milano is a powerhouse brand, and it deserves a powerhouse face. Madonna is that person: she has Italian roots; she’s known for reinvention, for boldly being exactly who she is - and, many times, using makeup to do that. She is the Kiko girl'.