Nike has enlisted personalities including Kim Kardashian, Channing Tatum, Lisa, Travis Scott and Cristiano Ronaldo for its latest World Cup campaign, Rip the Script.

A spokesperson for the brand commented 'We made this film to meet football communities exactly where they are, not just on a screen, but in their world and deeply ingrained into their subcultures... We wanted to give them something worth talking about, worth clipping, worth wearing, worth showing up to. A story they don't just watch - one they can make their own'.