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Crew has tapped models including Martha Hunt, Jasmine Tookes and Josephine Skriver for its summer 2026 campaign, Camp Crew. A spokesperson for the brand commented 'Casting these women represents a moment when fashion felt optimistic, magnetic and deeply influential in shaping personal style. Bringing them back together through the brand lens reflects J.Crew's continued role at the centre of American fashion and its ability to reinterpret nostalgia in a way that feels modern, relevant and alive'.