British actor Stephen Graham co-stars with personalities including Jason Sudeikis, Jodie Turner-Smith and Romeo Beckham in Burberry's latest campaign, A Good Sport.

Daniel Lee, Burberry's Chief Creative Officer, commented 'Burberry has connected football fans across generations for decades, it’s only right that we celebrate that this summer. This brand has been a real constant for football fans over the years, there’s a certain attitude to being a good sport that is very British and very Burberry'.