Argentinian footballer Lionel Messi has been unveiled as the new face of Duracell, commencing a multi-year partnership with the brand by starring in its latest campaign film, Messi Reboot.

The Inter Miami star commented 'Throughout my career, I've learned that being the best isn’t just about how you start; it’s about having the right power to stay strong. Duracell understands that to perform at the highest level, you can’t settle for good enough, you have to be disciplined and obsessive about your efforts'.