Burberry has enlisted personalities including Simone Ashley, Tom Blyth and Alva Claire for its latest summer 2026 campaign.
Daniel Lee, Burberry's Chief Creative Officer, commented 'A lido holds a particular kind of nostalgia for the British... The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer's day spent in and around the water's edge with friends'.