Kurt Geiger has tapped American businesswoman, and the mother of Beyoncé and Solange, Tina Knowles as the face of its US Mother's Day Campaign.
A spokesperson for the brand commented 'We're incredibly excited to collaborate with Ms Tina for our Mother's Day moment this year - there truly couldn't be a more meaningful choice. As a matriarch to many, she has nurtured, guided and inspired generations, shaping some of the most influential artists of our time'.