French racing driver Pierre Gasly has been unveiled as the newest global ambassador for Lacoste, and will star in the brand's upcoming polo shirt campaigns.
The F1 star commented 'Lacoste is an iconic French Maison that has transformed its sporting heritage into a very contemporary vision of style. The polo may be its strongest expression: a piece born on the tennis court that has become a symbol of effortless elegance. I am very happy to be one of its faces today and look forward to bringing this relationship to life through further initiatives in the months ahead'.