Mexican filmmaker Guillermo del Toro directs and stars in a new short film, The Perfect Pour, for Patrón Tequila's latest campaign.

The Frankenstein director commented 'I believe in artistry over industry, soul over process, and making things without compromise. That's what drew me to this collaboration with Patrón. This film is about honouring craft, intention, and the beauty that comes from doing things the right way'.