American businesswoman Martha Stewart stars in a new campaign for denim brand MOTHER, promoting the label's spring/summer 2026 collection in a short film shot by photographer Douglas Friedman.

Lela Becker, the brand's co-founder, commented 'Martha is the ultimate MOTHER muse. She knows what she wants, exudes confidence and isn't afraid to challenge expectations. We wanted to celebrate that energy by presenting her in an unexpected way'.