British TV personality Coleen Rooney has collaborated with Primark to launch her own womenswear line, By Coleen.

Rooney commented 'Primark has been part of my life for years - I remember travelling to Manchester to shop there as a teenager and even visiting Penneys in Ireland when I was younger. Working with Primark feels like such a natural fit because I've always believed you don't need to spend more to look great... I hope that women can wear this collection and feel confident, put-together and like the best version of themselves'.