Puerto Rican singer Bad Bunny has partnered with adidas to release BadBo 1.

0, his first signature shoe with the brand, which he debuted during his performance at the 2026 Super Bowl Halftime Show. The collaboration and its accompanying campaign, I'm Everything, 'reflects Bad Bunny's belief that identity is not defined by a single definition. Drawing inspiration from Bad Bunny's personal journey, I'm Everything invites audiences to hold onto that original ability to imagine without limits and choose who to be once, or as many times as it takes'.