e.

l.f. Cosmetics has tapped American comedian Matt Rife and drag queen Heidi N Closet to star in its latest legal parody campaign, e.l.f.ino & schmarnes, promoting the idea it should be illegal to charge high prices for high-quality beauty. Rife commented 'The whole campaign cracked me up - Heidi and I had the best time creating it - and it resonates. I grew up seeing those over-the-top law firm ads, so getting to parody one while backing a brand that actually delivers? That's a case I'll always take'.