Spider-Man star Tom Holland has been unveiled as the face of Prada's new men's fragrance, Paradigme, which features notes of Peru balm absolute, benzoin resin and guaiac wood.

The British actor commented 'I've worked with Prada for years now and continue to opt for their clothes on carpets - an environment that usually makes me uncomfortable, but Prada has never failed to fill me with confidence when I'm stepping out. I instantly felt the same the first time I discovered Prada Paradigme'.